Why we exist
UK customers increasingly demand transparent, health-led choices. Yet most hospitality SMEs over-invest in visual marketing while lacking integrated nutritional insight — losing repeat business, facing regulatory risk, and missing out on sales.
28%
UK adults living with obesity
36%
UK adults classed as overweight
1 in 2
Diners want clearer nutrition info
The problem
Channel-specific marketing
SMEs stitch together separate tools for Instagram, TikTok, delivery apps and websites — none of which talk to each other.
No nutrition intelligence
Menus go live without coherent nutritional data, allergen detection or health scoring — exposing brands to regulatory risk.
Reformulation is slow
Without sales × nutrition insight, improving a menu is guesswork — and a months-long project.
Delivery is exploding
Per-item nutrition is no longer optional. Customers and platforms expect accuracy at SKU level.
The innovation
Nutrition-led AI
Every AI decision is grounded in real nutrition science — not pattern-matching alone.
Integrated workflow
Menu design, nutrition, compliance and marketing live in one dashboard, not five tools.
SME-affordable
Enterprise-grade food intelligence at a price an independent operator can actually pay.
Regulatory-aware
FSA-aligned guidance baked in. Audit-ready data trail by default.
Built by a nutritionist
Founded by an MSc Nutrition graduate — credibility you can trust.
Omnichannel-native
From the recipe pad to Deliveroo, Instagram and your own site — instantly.