About

Nutrition science, with AI on its side.

Feelthefood.ai is the UK's AI-powered omnichannel marketing, nutrition and food intelligence company — built to help wellness brands, cloud kitchens, restaurants and FMCG businesses make smarter, data-driven and nutrition-led decisions across the entire food value chain.

The founder

A nutritionist who builds software.

Based in Manchester, our female founder holds an MSc in Human Nutrition from Manchester Metropolitan University. Her academic foundation ensures regulatory awareness, scientific credibility and ethical handling of food and nutrition data.

She personally identified the gap between digital food marketing and nutrition transparency. With formal education in nutrition science, public health and food systems — plus hands-on involvement in product design, research methodology and food-labelling standards — she understands both the commercial and scientific sides of food.

Most food-tech platforms are built by engineers who have never written a meal plan. Feelthefood.ai is different — every AI decision in the platform is grounded in real nutrition science, not pattern-matching alone.

Education

MSc Human Nutrition, Manchester Met

Based in

Manchester, United Kingdom

Expertise

Nutrition science · Food regulation · AI strategy

What we believe.

Transparency builds trust.

UK customers increasingly demand health-led choices. Brands that show their work win the next decade.

Nutrition belongs in the stack.

Marketing, menu design and compliance shouldn't live in separate tools. Integrate them — or fall behind.

Science before automation.

AI is only as ethical as the expertise behind it. Ours starts with a nutritionist, not a model.

Built for SMEs.

Hospitality SMEs run the UK food scene. They deserve enterprise-grade tools at SME prices.

2026

Founded in Manchester

MSc

Human Nutrition, Manchester Met

UK FSA

Aligned guidance & labelling